Neugenesis is a company which operates the majority of the worlds artificial births. Parents can choose features, behaviour and personality for their child.  The company pushes the benefits of manipulating DNA to give children advantages in life and becomes the social 'norm'. This attracts attention from those born naturally who consider DNA manipulation 'unnatural' protesting against how shallow and dangerous society has become. 

As a group we designed material for both sides of the issue. For Neugenesis we designed a brochure, infographic and chart illustrating the pros of DNA manipulation. This contrasts with the political newspaper filled with individual posters illustrating the issues with Neugenesis.